Week 9: In Class Exercise

Restaurant Dining Experience

What is the existing experience? From different stakeholder P.O.V?
-fine dining experience
-casual dining experience
-theme dining experience

What external/internal factors impact on the experience?
-external : advertisement, weather, branding, price of competitor
-internal : atmosphere, taste of food, quality of ingredient, services from waiter and waitress

What aspects of the existing experience could be enhanced/augmented/supported with technology?

-Envinroment: Dynamically change the ambient background of the restaurant by installing LED screen all over the restaurant such as seasonal(spring, summer, autumn, winter) or special days(christmas), although it is very expensive.

-Atmosphere: having choosable ambient music for each of the table(low volume which barely hear by other table)

-Self service ordering: having a tablet on the table that helps customer who have yet to service by waiters.

How would introducing technology in to this context change the experience?
Nowadays technology are getting more and more involve into real life experience. We can introduce the technology by emphasising the enhancement of environment and improving of profit to current restaurant. Of course, these all implementation needs money, so we need to give customer know that how much does it cost but how much can it bring to the company.

What experience scenarios might you test with the technology?

The experience scenarios i would like to test out with is to ask customer order food through the self service ordering system and change the ambient music which they like to by using provided device. Then ask feedback from them whenever they are ready.